Services

Modular or end-to-end. Focus on data hygiene, segmentation, activation and reporting—in a setup enterprise teams appreciate.

Area	Scope (examples)	Deliverables
Address data & segmentation	Targeting workshop, criteria catalogue, segment logic, test cells, export formats.	Segment plan, export/import specs, versioning.
Data quality & hygiene	Dedup, normalization, validation, structure checks, error classes.	Quality report, clean dataset, recommendations.
Direct marketing	Mailing concept, offer, personalization, print/ship brief, A/B setup.	Creative brief, pack specs, dispatch list.
Tracking & reporting	UTM/QR structure, landing pages, KPI framework, reporting cadence.	Dashboard/report, learnings, next steps.