Case Studies
Corporate-style writeups with clear inputs, outputs and KPIs. (Numbers are placeholders—replace with real values.)
B2B leadgen (DACH)
Channel: direct mail + landing page
- Input: account list + firmographics
- Method: segment rules + test cells
- Output: qualified meetings + reporting
KPIs: +42% Leads • 3.6% Response • -28% Streukosten
Retail activation (AT)
Channel: postcard + QR
- Input: geo data + purchase clusters
- Method: offer A/B + frequency
- Output: redemptions + basket size
KPIs: +19% Einlöserate • +11% Basket • -15% CPL
Services retention (EU)
Channel: lifecycle mailings
- Input: CRM segments
- Method: cohorts + triggers
- Output: reactivation + LTV
KPIs: +8% Reaktivierung • +6% LTV (placeholder)